Meet Woody: our friendly toolman

Anyone who regularly visits Wood, Tools & Deco has probably seen him already: Woody, our friendly toolman and official mascot. With his tools, recognizable appearance, and down-to-earth character, he represents what we stand for: practical, creative, and accessible.

A familiar face within Wood, Tools & Deco

Woody is more than just an illustration. He was deliberately developed as a core part of our identity. That’s why you’ll encounter him in various places:

- On our website, where he helps make information clear and easy to navigate
- On packaging, as a familiar face with your order
- In promotional materials, such as flyers, catalogs, and downloads

By using Woody consistently, a recognizable visual line is created. Whether you’re ordering a product, browsing a catalog, or visiting our website: Woody belongs there.

Why a mascot?

We’ve found that having a fixed mascot creates recognition and cohesion. Woody makes technical or practical products just a bit more approachable, without being over the top. He fits our assortment as well as our way of working: clear, practical, and with an eye for detail.

You’ll be seeing him more often

In the future, Woody will appear even more frequently. Think of new applications on the website, in documentation, or during special promotions. Always in a way that matches our style and what you can expect from Wood, Tools & Deco.

In short: see a friendly toolman with tools? Chances are it’s Woody.